our story
Our Vision
To provide measurable value through comprehensive web solutions, collaboration, communication and education.
Our Mission
Strategraphic is built on honesty and integrity – working closely with our Clients to provide comprehensive solutions with measurable results, time and time again. We are dependable and focused on the success or our Clients.
Our Team is comprised of committed, caring, fun, honest and hardworking individuals that are dedicated to exceeding our Client's expectations at every opportunity. We adhere to "The Strategraphic 12 Points of Culture" and understand the importance of balancing work, family and fun. Each member of the Team plays an important role and maintains an open mind to foster continued growth and learning.
Strategraphic is a place of innovation where new ideas and forward thinking is strongly encouraged and rewarded. We believe that even the smallest of improvements can have the largest of impacts for our Clients and for our Team.
Our Clients, though varying in size, are selected based on attitude, level of dedication, determination and willingness to learn – much like the way we select new members for our Team. Our Clients are determined to succeed and are ready to put forth the energy and time it takes to be successful. They choose to work with us because of our ability to provide measurable value and our willingness to educate our Clients – arming them with the tools necessary for continued success.
our story
Who is Strategraphic?
Strategraphic®, LLC is an industry-leading professional web development firm in Appleton, WI specializing in transforming ordinary websites into powerful eMarketing, lead generation tools. We are unlike other design and development firms. We strongly believe in teamwork between our team and our Clients' team. We believe that the best results come from building strong relationships through working with our Clients as a partner rather than simply as another service provider.
While we have Clients in a wide range of industries we specialize in web solutions for the Supply
Chain Industry. Previous career opportunities
have provided the management team as well as
the development team hands-on experience and
extensive knowledge in both the Supply Chain Industry and web development.
We know the target market and we understand
the requirements for an effective web presence
within today's marketplace.
We offer a variety of web-related solutions including development, design, Search Engine Optimization and consulting. The Strategraphic team has the expertise and experience to ensure trouble-free and effective management of a Website - from conception to ongoing management. We work with our Clients to identify the requirements of the site and develop an appropriate strategy to ensure those needs are met.
our story
Our SUCCESS
Strategraphic was originally created by Jeneen McDonald as Art Post Studios, LLC in September of 2003. The goals of the company at the time were similar - professional website design and development - but on a much smaller scale and a narrower target market of small- to medium-sized businesses.
As our Client base grew we began to see a niche in the Supply Chain Industry as well as within medium to large corporations for professional web development services. Not only were we hearing a repeated complaint from Prospects about their disappointment in working with the larger design and development firms but there was clearly a lack of understanding of the Supply Chain Industry within the website design and development industry. Other design firms didn't understand the market or the audience. They didn't know the lingo. They simply didn't get it because they had never been on the other side.... and they weren't willing to listen or do the necessary research to really understand the industry. Strategraphic was, and continues to be, a welcome and successful solution to corporations looking for a company that understands their needs and that can help them meet and exceed their goals ... as a team.
In October of 2005, Art Post Studios, LLC became Strategraphic, LLC to better align with the new target market and our renewed branding, messaging and core values.
our story
What's up with our name?
We realize that it may not be entirely obvious as to how to properly pronounce our name. Some may say that was bad planning on our part, but we don't think so. While the name fits us, we also feel the difficult name may just help you to remember us once you learn how to say it.
Pronunciation:
Noun: strät ' - graf - ik
Is that a made-up word? You bet it is. It's a combination of Strategy and Graphic, because that's what we do.
Abbreviation / Nickname:
SG, or as we like to jest, SuperGeek
Why?
Because all great companies within the web design and development industry come with a collection of extremely talented geeks - aka SuperGeeks. Without them, the industry wouldn't exist, or at least it wouldn't be nearly as cool. Welcome to our Geekdom.
Definition of Strategraphic:
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the act of working together as a team to deliver a comprehensive solution to a problem through the use of superb aesthetics and messaging |
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| 2. |
a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result through visuals and effective content |
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| 3. |
the use or an instance of using this technique or art of building clear and effective pictures - written, inscribed, or drawn - that target a specific key audience |
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e-marketing
